Persistence Matters in everything you do!
The most common cause of failure in anything can be just giving up, or losing intensity.
I will relate this to several challenges I am seeing in selling, especially in this economy. In selling anything it is common for salespeople to give up too soon. If you are not getting the results you want, or receive immediate gratification, it can be easy to look elsewhere for results. Many of the salespeople I am seeing become frustrated when a potential customer doesn’t respond to an email or voicemail. They then move on to other opportunities, many not as strong looking for easier targets. The figures below are fairly consistent across industries.
Most salespeople give up too soon:
- 40 percent quit after the first contact/attempt.
- 30 percent quit after the second contact/attempt.
- 9 percent quit after the third contact/attempt.
- 6 percent quit after the fourth contact/attempt.
- 5 percent quit after the fifth contact/attempt.
The crucial point to realize is that in more complex sales, over 80 percent of customers say "Yes" AFTER the sixth call. As you can see from above, indicates that over 80% of sellers are not even getting in the game.
Whether in sales or any pursuit you have chosen, you must be willing to go the extra mile. How are can you differentiate yourself from the competition? How can you be different and memorable to your customer? Once you have gained the confidence in your product, or your chosen pursuit, be willing to continue to look for any way to succeed.
It is those willing to take on risk, and overcome the fear of rejection that will ultimately achieve the success they deserve.
I will relate this to several challenges I am seeing in selling, especially in this economy. In selling anything it is common for salespeople to give up too soon. If you are not getting the results you want, or receive immediate gratification, it can be easy to look elsewhere for results. Many of the salespeople I am seeing become frustrated when a potential customer doesn’t respond to an email or voicemail. They then move on to other opportunities, many not as strong looking for easier targets. The figures below are fairly consistent across industries.
Most salespeople give up too soon:
- 40 percent quit after the first contact/attempt.
- 30 percent quit after the second contact/attempt.
- 9 percent quit after the third contact/attempt.
- 6 percent quit after the fourth contact/attempt.
- 5 percent quit after the fifth contact/attempt.
The crucial point to realize is that in more complex sales, over 80 percent of customers say "Yes" AFTER the sixth call. As you can see from above, indicates that over 80% of sellers are not even getting in the game.
Whether in sales or any pursuit you have chosen, you must be willing to go the extra mile. How are can you differentiate yourself from the competition? How can you be different and memorable to your customer? Once you have gained the confidence in your product, or your chosen pursuit, be willing to continue to look for any way to succeed.
It is those willing to take on risk, and overcome the fear of rejection that will ultimately achieve the success they deserve.
posted by Curt at 7:13 PM
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